The Pantone Color Institute, apparently the arbiter of the significance of paint colors, based presumably on paint sales or trying to sell paint – declared Rose Quartz and Serenity, their complementary (or dueling) 2016 colors of the year, and now are jettisoning them in favor of the 2017 prediction: Greenery.

Announced as bright, shiny, full of promise and representative of things to come, Leatrice Eiseman, Executive Director of the Pantone Color Institute, says of Greenery, it “bursts forth… to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Heavens! This feels like an awful lot of responsibility to place on the shoulders of a color.  Presumably there will be lots of Greenery around in bright and engaging fashions and decorations, and of course as always in its natural context in the flowers and gardens along and around Third Street South. The good people of Pantone suggest that Greenery “signals consumers to take a deep breath, oxygenate and reinvigorate.” And what better spot in which to do that than Third Street South?