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The celebration of the season continues on Third Street South with snowfall each Thursday and Friday evening at 7PM. Truly loved by all, when it catches the glow of the streetlights you’ll be transported to a magical winter wonderland where palm trees line the snow-covered streets. Third Street South is at its most festive during the holiday season, with restaurants and shops bedecked and welcoming. Bring your family and friends and make a night of it on Third Street South!